Privacy Policy

By accessing this website, using this mobile application, or providing personal information to Smart Beauty Rituals, 

d/b/a Smart Beauty Rituals, by any means, you agree to the terms of this Privacy Policy.


Smart Beauty Rituals respects your privacy, and is committed to protecting your personal information from unauthorized use or disclosure.

This Privacy Policy describes how your personal information may be collected when you visit our website, shop our products, use our products, access our services, enroll in our marketing programs, or otherwise interact with Smart Beauty Rituals. It describes how personal information is used, disclosed, and the steps Smart Beauty Rituals takes to protect it from unauthorized use or disclosure. Special offers, promotions, or specific services might use or require different personal information practices than are described in this Privacy Policy.


Smart Beauty Rituals defines “personal information” to mean information that we directly associate with or use to identify you. Personal information may include your name, address, phone number, email address,  or information pertaining to a marketing program, mailing list, promotion, survey, social media posts, product orders made online, mobile application use (including location data), requests for customer service, online registration, or financial account when associated with a person’s name. 


Smart Beauty Rituals may collect your personal information through one or more of the following methods:

  • Personal Information You Provide. Smart Beauty Rituals may collect personal information when you register as a user of our website, shop our products, sign up for or use our products or services, enroll in our marketing programs, contact us about a prior purchase, use our mobile application, or email, call, or otherwise communicate with us. For example, if you contact us regarding a product that you are interested in, we may request that you provide personal information that will enable us to respond to your inquiry. If you do not provide such information, we may not be able to respond to your inquiry, or your participation in our programs may be limited.
  • Automatically Collected Personal Information. When you shop for our products or register for or use our services, transactional information such as the date of your purchase, registration, or service usage, their descriptions, and if applicable, the dollar amount or value of the transaction may be collected automatically. We treat all such automatically collected information as personal information if we combine it with or link it to other information that may identify you.
  • Other Information. We may obtain information about you from third parties such as demographic marketing information, address verification, or mailing list information and combine it with other personal information pertaining to you. 
  • Cookies or Similar Technologies. We may use cookies or similar technologies to manage our website, mobile application, and email messages, and we may collect information about your activities online at our website and through our mobile application. We may link this information with other personal information about you.
  • Third Parties. Smart Beauty Rituals is not a part of a third party tracking network and does not allow third parties to collect personally identifiable information about consumer’s online activities through our website. We may allow third parties to serve ads on our websites and mobile applications, and if you visit their websites, they may collect information about your visit or use. This Privacy Policy does not apply to, and we are not responsible for, the practices of third parties that collect your personal information. We encourage you to check the privacy policies of such third parties to learn about their practices with respect to the collection, use, disclosure, and protection of your personal information.


Smart Beauty Rituals may use your personal information for a variety of purposes, including:

  • Responding to your comments, requests, and questions;
  • Processing and completing your transactions, including the delivery of products or confirming orders;
  • Attempting to contact you regarding product safety or recall issues;
  • Sending you technical notices, updates, support and administrative messages;
  • Verifying your identity;
  • Keeping a record of our interactions with you if you place an order or otherwise deal with our representatives over the telephone or online; 
  • Conducting statistical and demographic analysis; 
  • Preventing, investigating, or providing notice of fraud, unlawful or criminal activity, or unauthorized access to or use of personal information, our website or data systems, or to meet legal obligations; 
  • Protecting and defending Smart Beauty Rituals and its affiliates against legal actions or claims;
  • Cooperating with law enforcement or other government agencies for purposes of national security, public safety, or matters of public importance when we believe that disclosure of information is necessary or appropriate to protect the public interest;
  • Contacting you about products or services that we believe may be of interest to you, or sharing with you special offers from Alana Skincare or promotions from other companies;
  • Conducting market research, surveys, and similar inquiries to help us understand trends and customer needs across customer groups;
  • Evaluating and improving your shopping experience, online experience, or existing products and services, or to create new items;
  • Communicating specials and discounts via email;
  • Applying discounts for any marketing program specials when you shop;
  • Monitoring and analyzing trends, usage, and activities;
  • Entering you into sweepstakes and promotions; and
  • Performing any other purpose disclosed elsewhere in this Privacy Policy.

When it is possible to do so, we may link personal information (such as your name or e-mail address) with non-personal information (such as the unique identifier associated with your computer or mobile device). We may also link personal information with other generally or publicly available information to help us identify your preferences or interests. 

The information we collect may also be merged with information available from other sources such as (1) companies that match email addresses with postal addresses and other information; (2) credit card verification and credit services; and (3) our affiliates.


Smart Beauty Rituals may share your personal information internally among its affiliates. Smart beauty Rituals does not sell or rent your personal information to third parties in the ordinary course of business. Notwithstanding, upon the occurrence of certain corporate transactions, your personal information may be disclosed or transferred as described under the caption “Certain Business Transfers” below. Our practices with respect to the disclosure of personal information are described below or as otherwise stated in this Privacy Policy.

  • With Your Consent. We may disclose your personal information to third parties with your consent. You may give your consent in several ways, such as through a written agreement that you sign or acknowledge; an online method, such as a “click-through” agreement or registration page; an oral statement, such as by way of an interactive voice response; or through the terms and conditions under which we provide you a particular product or service. Sometimes your consent may be implicit. For example, if you purchase products with a credit card and have them shipped to your home, you implicitly consent to the disclosure of your name and address to a third-party shipping company to complete the delivery, and of your credit card number to the credit card processor to authorize the transaction and to the bank to collect payment.
  • Service Providers. We may disclose your personal information to third parties who complete transactions or perform services on our behalf or for your benefit. Information provided to such parties for payment authorization or verification purposes may be retained by them in a database that is used to provide similar services to others. We may also utilize the services of third parties to verify customer data, such as mailing addresses or to supplement other information we have collected. We may also contract with third parties to host a website, conduct market research, or send you information regarding our products or services, or those of other companies with whom we conduct business.
  • Legal Process. We may disclose your personal information to legal or government regulatory authorities in response to their requests for such information or to assist in investigations of theft, fraud, or abuse. We may also disclose your personal information to third parties in connection with claims, disputes, or litigation, or if we determine its disclosure is necessary in an emergency. This may include the disclosure of IP addresses, mobile device identifiers, or other information collected by us, with or without notice to you


We may also ask you for financial information for payment purposes, including your billing name; billing address; credit, debit, bank card or PayPal account information; or any other information that we, in our sole discretion, deem appropriate (“Payment Information”). We will not store your Payment Information on our database. Once you provide us with your Payment Information, we will forward the information to our third party payment processor, who will only use your Payment Information to process your payment of the ordered products.


Smart Beauty Rituals does not maintain all of your personal information in a form that you can access or update, and some items, such as transaction records, may not be changed. Accordingly, we will determine and may limit what may be accessed and how, and we may keep a record of changes (including deletions) and disclose them for compliance or other lawful purposes. We keep your personal information for as long as we think is necessary or advisable, and we reserve the right to retain it to the full extent not prohibited by law. You may review your personal information that is readily accessible or request that it be updated by contacting our Smart Beauty Rituals Customer Service Center using one of the methods listed under the “How to Contact Us” section below.


Smart Beauty Rituals uses various physical, electronic, and procedural measures to protect your personal information from unauthorized disclosure or misuse. We employ Secure Sockets Layer (SSL) technology and other security measures to encrypt sensitive personal information you input, such as credit card numbers, during transmission. However, because no data security systems are completely secure, we do not warrant that any personal information that you provide to us will be secure or safe from unauthorized access. If you provide any personal information to us, you do so at your own risk.


Smart Beauty Rituals website may contain links to websites operated by third parties. We may, from time to time, at our sole discretion, add or remove links to other websites. These links are provided solely as a convenience to you, and access to any such websites is at your own risk. Your business dealings, communications with or participations in promotions with advertisers (other than Smart Beauty Rituals) and any terms, conditions, warranties or representations associated with such dealings are solely between you and such third parties. When you visit their websites, they may collect information about your visit and use it to provide advertisements to you. This Privacy Policy does not apply to, and we are not responsible for, the practices of third parties that collect your personal information. Each of these linked websites may maintain its own policies about the collection, use, and protection of your personal information. We encourage you to check the privacy policies of such third parties to learn about their practices.


By accessing the links to certain social network websites posted on our website, you may have interactions that you initiate with us on such third party websites or services. Examples of such interactions include enabling you to transmit content from your account on a third party website or service; to “like” or “share” our website or content to other websites or services; and to otherwise connect our website to a third party website, application, or service. 

Information you post or to which you provide access on such third-party websites and services may be publicly displayed on our website or by such third party website or service. Similarly, if you post information on a third party website or service that references our website (e.g., by using a hashtag associated with Smart Beauty Rituals in a status update), your post may be published on our website or social network websites in accordance with the terms of the third party website or service. Also, both Smart Beauty Rituals and the third party may have access to certain information about you and your use of our website and the third party site or service. 

The information we collect in connection with our social network websites is subject to this Privacy Policy. The information collected and stored by the third parties remains subject to those third parties’ privacy practices.


Smart Beauty Rituals will modify this Privacy Policy if our practices change. We will notify you of such changes by posting a modified version of this Privacy Policy on our website and indicating the date it was last modified. We encourage you to visit our website periodically to view the latest version of this Privacy Policy.


Smart Beauty Rituals website does not respond to “do not track” signals or similar mechanisms. Smart Beauty Rituals may send you email messages or other communications regarding products unless you specifically ask us not to do so when you enroll in our marketing program, access our website, or change your preferences by updating any accounts you may have with us. At any time, you may elect to discontinue receiving commercial messages from Smart Beauty Rituals  by submitting an opt-out request to our Smart Beauty Rituals Customer Service Center (see “How to Contact Us” below) or by following the instructions in the form of the communication you received, as described below.

  • Emails: To opt out of receiving marketing materials via email, use the method provided in the emails or contact us at [email protected].


Please contact us by mail, email, or telephone, if you have any questions, comments, or concerns about this Privacy Policy or privacy-related comments or questions:

 Smart Beauty Rituals

Michelle Ray

Email: [email protected] / Phone: 310 633-3879

© 2023 Michelle Ray
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